For the course Visual Merchandising, which I attended at Parsons School of Design, I was instructed to design a store and its concept, and visual strategy. I created, branded, and conceptualized a curated concept store called ‘The Grotto’ located in New York City. The concept for the store was inspired by European markets, Mediterranean caves, and religious grottos. The idea was to create an intimate and speculative shopping experience by creating a space that was structured in a marketplace-like format with a range of product that grew from global artisans to high-end luxury brands. This was too keep from limiting our costumer base and drive more volume in smaller sales of unique, purposeful goods than of high-ticket items, and to build a space that was connected to global culture. ‘The Grotto’ was to be made up of six stoppable sculptural cave-like rooms that included a bookstore, a lounge/bar, and a fragrance shop entitled ‘Redolence.’ The shopper was to feel transported and immersed once stepping off the streets of New York and into ‘The Grotto.’

This is the final project deck I presented.